Privacy Policy

This Privacy Policy is designed to help you understand how we collect, use, disclose, and safeguard your information when you interact with our Site or use our Services. If you are a resident of California or other states with special privacy laws, see the relevant “Your State Privacy Rights and Additional Disclosures” section for additional details.

From time to time we may update this Privacy Policy; when we do we will post the amended version on this webpage. We encourage you to review this page periodically.

This Privacy Policy covers the following topics:

1. What Personal Data About Me Does Cinépolis Collect?

2. How Does Cinépolis Use My Personal Data?

3. Does Cinépolis Share the Personal Data I Provide?

4. How Does Cinépolis Keep My Personal Data Secure?

5. Does Cinépolis Use Cookies or Similar Technologies?

6. How Do I Opt Out of Receiving Marketing Communications from Cinépolis?

7. Third-Party Links

8. Does Cinépolis Collect Information from Children?

9. Your State Privacy Rights and Additional Disclosures

10. Notice to California Residents

11. Accessibility

12. How to Contact Us

What Personal Data About Me Does Cinépolis Collect?

We collect personal data from you in a variety of ways when you use our Site and Services, and also from other sources. “Personal data” means information that is linked or reasonably linkable to an identified or identifiable individual.

Personal Data You Provide

Depending on how you interact with our Site or Services, you may provide us with:

· If you purchase a ticket, food or beverage, or rent a theatre through our Site or in-person, you may provide your name, email address, payment information (such as credit/debit card number), and location information.

· If you create a loyalty account (e.g., a Cinépolis membership or rewards program), you may provide your name, email address, birth date, password, phone number, physical address, and location.

· If you purchase a digital or physical gift card, you may provide your name, phone number, email address, credit card information, and the recipient’s name and email address or physical address.

· If you make a refund request or contact customer support, you may provide your order number, email address, and other relevant contact information.

· If you enter a contest or promotion we offer, you may provide your name, address, email address, and any other required entry information.

· If you sign up for email alerts or marketing communications, you may provide your name and email address.

· If you communicate with us (via email, chat, phone, or in-person) we may collect your contact information and any other information you choose to provide.

Personal Data We Collect Automatically

As you navigate our Site and use our Services, we and our service providers may automatically collect certain information, such as:

· Usage Information: for example, pages you view on the Site, your clicks, how often you access certain pages, and other similar activity.

· Device Information: for example, hardware model, operating system, application version, browser type.

· Mobile Device Information: whether a mobile device or tablet is being used, the carrier, device type, and related data.

· Location Information: coarse (e.g., city/region) or precise location information from the device when permitted.

· Other technical information such as IP address, unique device identifiers, and referral information.

Personal Data We Collect from Other Sources

We may also receive personal data about you from third-party sources, including advertising networks, internet service providers, data analytics providers, social networks, and data brokers. We may use this information for advertising, analytics, and other business purposes.

How Does Cinépolis Use My Personal Data?

In addition to the uses described above, we may use personal data we collect for the following purposes:

· To operate and improve our Site and Services.

· To manage your account and membership, process purchases, and fulfil your transactions.

· To protect the security and integrity of our Site and Services, prevent fraud, illegal activity, or violations of our terms.

· To monitor compliance with and enforce our policies, terms or agreements.

· To defend our legal rights and the rights of others.

· To comply with applicable laws and legal obligations.

· To provide you with updates, support, customer service, and information related to purchases or other transactions.

· To send you marketing communications (subject to your choices).

· To analyze usage of the Site and Services, to derive insights and improve the user experience.

We do not use personal data for profiling that produces legal or similarly significant effects concerning individuals.

Does Cinépolis Share the Personal Data I Provide?

Yes, we may disclose or share personal data about you as described below:

· We disclose your personal data to our contractors and service providers who perform functions on our behalf (such as email delivery, web hosting, analytics, marketing, payment processing, loyalty programs).

· We may share identifiers and internet or other network activity information with analytics partners and advertising networks for targeted advertising or measurement purposes.

· We may disclose your personal data when required by law, or to legal authorities, or in connection with legal proceedings.

· We may disclose your personal data in connection with a business transaction, such as a sale, merger, acquisition, bankruptcy or similar event.

· We may share your personal data with your consent or as otherwise disclosed at the time of collection.

We may share personal data for any other purpose disclosed to you at the time of collection or as permitted by applicable law.

How Does Cinépolis Keep My Personal Data Secure?

We maintain commercially reasonable physical, technical and administrative security measures to protect the personal data we collect and maintain against unauthorized access, disclosure, alteration, or destruction. However, no security system is impenetrable, and we cannot guarantee the absolute security of personal data transmitted to or maintained by us.

Does Cinépolis Use Cookies or Similar Technologies?

Yes. Like many other websites, we use cookies, web beacons, pixels, and similar tracking technologies (collectively “Cookies”) to collect information and support our Site and Services. Cookies help us:

· Estimate audience size and usage patterns;

· Understand and save your preferences for future visits;

· Recognize when you return to the Site;

· Customize and deliver content, offers and services tailored to your interests;

· Track advertising effectiveness and provide you relevant marketing;

· Compile aggregate data about visits and interactions with the Site.

How You Can Opt Out of Cookies

You may set your browser to refuse all or some cookies, but if you block all cookies (including essential ones) you may not be able to access certain features of our Site or Services. You may also use tools provided by advertising networks and industry opt-out mechanisms to limit some of the tracking. If your browser supports the Global Privacy Control (“GPC”) signal, we will honor that as a valid request to opt out of sales and targeted advertising where required by law.

How Do I Opt Out of Receiving Marketing Communications from Cinépolis?

If you have created an account with us, you may update your marketing communication preferences at any time by logging into your account and updating your settings. You may also unsubscribe from marketing emails by clicking the “unsubscribe” link in the footer of our emails. Note that opting out of marketing communications does not affect our ability to send you transactional or administrative communications (for example, purchase confirmations or account notices).

Third Party Links

Our Site and Services may contain links to other websites that are not operated by us. Those other websites are not under our control. We are not responsible for the content or privacy practices of those sites and encourage you to review the privacy policies of each website you visit via the links.

Does Cinépolis Collect Information from Children?

Our Site and Services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13 without verifiable parental consent, we will take steps to delete that information as soon as possible.

Your State Privacy Rights and Additional Disclosures

If you are a resident of California, Colorado, Connecticut, Delaware, Iowa, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, Virginia or any other state that provides residents with specific privacy rights (each, a “Covered State”), then certain additional rights and disclosures may apply:

Sales and Targeted Advertising

The only personal data that we engage in selling or making available for targeted advertising (also referred to as “sharing” in some jurisdictions) is information collected via Cookies, identifiers, or internet or other electronic network activity information. In the last 12 months we may have made available such data to advertising networks or analytics partners. If required by law, you may have the right to opt out of the sale or sharing of your personal data.

Your Rights

Depending on the laws of your state, you may have the following rights:

· The right to know whether we are processing your personal data and to access such data, including the categories of personal data collected, the source of the data, the purpose of processing, and the categories of third parties with whom we share it.

· The right to obtain a copy of personal data in a portable and readily usable format.

· The right to deletion of personal data collected by us (subject to certain exceptions).

· The right to correction of inaccurate personal data.

· The right to opt out of the processing of your personal data for targeted advertising or sale purposes.

· The right to withdraw consent if we are relying on consent to process your sensitive personal data.

We will not discriminate against you for exercising your rights. We may require you to verify your identity before fulfilling your request and may impose a reasonable fee or deny the request if legally permitted.

Retention

We retain personal data for as long as is necessary to fulfil the purposes for which it was collected, to comply with our legal obligations, resolve disputes, enforce our agreements, and as otherwise required by law.

If you are a California resident, additional disclosures include:

· What personal data we collect: We collect identifiers (such as name, postal address, email address, online identifier, IP address), payment information (credit/debit card, etc.), internet or other electronic network activity information (such as browsing history, search history, device information), geolocation data, commercial information (such as purchase history, ticket history), characteristics of protected classifications (such as age) and inferences drawn from the above information.

· Why we collect and use personal data: We collect and use personal data to operate our business (including the Site and Services), prevent fraud or other improper activities, provide the services you request, maintain the Site, comply with our legal obligations, enforce our rights and contractual agreements, and for the other business purposes described. We do not use sensitive personal data for purposes other than those allowed for by California Civil Code Section 1798.121(a) and the associated regulations.

· What data we sell or share for targeted advertising: We make identifiers and internet or network activity information available to advertising networks or analytics partners (which may be considered a “sale” or “sharing” under California law). You may request that we do not sell or share your personal data by exercising your opt-out rights.

· Notice of financial incentive / loyalty program (if applicable): If you participate in a loyalty or rewards program (for example, a membership program offered by us), you may provide personal data in exchange for rewards, benefits or discounts. Participation is optional; you may withdraw at any time. The value of the benefits or rewards is reasonably related to the value of your personal data.

· How you can opt in or withdraw: When you choose to join a loyalty program, you affirmatively opt-in by providing your personal data. You may withdraw from the program at any time, and we will not reduce the value of any rewards you have already earned.

California Civil Code Section 1798.83 permits visitors of our Site and Digital Platforms who are California residents to request certain information regarding disclosure of Personally Identifiable Information to third parties for their direct marketing purposes. You have the right to request information regarding such disclosure by contacting us at Cinépolis Luxury Cinemas, Attention: Privacy Manager, at: 14755 Preston Road, Suite 800, Dallas, Texas 75254 or [email protected]. All such requests must be labeled “Your California Privacy Rights” on the e-mail subject line or envelope or post card, and you must include your name, address and e-mail address.

Accessibility

We are committed to ensuring that this Privacy Policy is accessible to individuals with disabilities. If you would like to access this Privacy Policy in an alternative format (for example, large print or audio), please contact us using the contact information below.

How to Contact Us

If you have questions or concerns about our privacy practices or this Privacy Policy, please contact us using the methods below:

By physical mail: Cinépolis USA

Attn: Privacy Manager

14755 Preston Road, Suite 800

Dallas, Texas 75254

By e-mail: [email protected]

Thank you for choosing Cinépolis USA. We appreciate your trust and look forward to providing you a great entertainment experience while safeguarding your privacy.